Monday, March 21, 2011
You might have seen it in the news world this week - but it was apparently a big deal that the company Make Up For Ever released the supposedly first every untouched (aka: un-photoshopped) makeup ads.
Sure, they've got a Myspace feeling to them (right?) - but it's hard not to endorse the idea. Pointing out that these ads are not retouched makes one realize that every. other. single. ad. is. You know, to convince us to buy the concealer that's going to also make our neck longer and our lips bigger.
If there's any proof that the people behind the retouching tool at the makeup/fashion companies have just lost it - it's the adorable Zooey Deschanel's new Rimmel lipstick ad. On the left, the adorable Zooey. On the right, a computer generated image of Zooey's fourth cousin, once removed.
I'm going to be honest - if I even wanted to give our everyday models a glassy eyed look with skin so smooth it's suspicious, I don't even know how to do it. But that's the thing -- how could we change anything?! They're beautiful! They're glowing! They're real! If I ever even hint at taking a photoshop tool to these faces -- somebody, throw water in my face. And if that doesn't work, try wine.
Labels: the everyday girl